Laptop, Tablete & Telefoane
PC, Periferice & Software
TV, Audio-Video & Foto
Electrocasnice & Climatizare
Gaming, Carti & Birotica
Bacanie
Fashion
Ingrijire personala & Cosmetice
Casa, Gradina & Bricolaj
Sport & Travel
Auto, Moto & RCA
Jucarii, Copii & Bebe

Events Design and Experience - Graham Berridge (Author)

Estimat livrare în:

Informatii:
  • Deschiderea coletului la livrare

  • 14 zile drept de retur

724,00 Lei

Vândut și livrat de: Karte 4.3

La comandă eMAG Genius

Se încarcă

Se încarcă

Descriere

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?Structured in four sections, Events Design and Experience discusses: * What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events. With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.

Specificatii

Caracteristici tehnice

Gen Administrarea afacerilor
Subgen Administrarea afacerilor
Subiect principal Consultanta de afaceri
Autor Graham Berridge
Limba Engleza
Format Fizic
An publicare 2007
Colectie Business

Dimensiuni

Numar pagini 154

Brand: Drawn & Quarterly

eMAG.ro face eforturi permanente pentru a păstra acurateţea informaţiilor din acestă pagină. Rareori acestea pot conţine inadvertenţe: fotografia are caracter informativ şi poate conţine accesorii neincluse în pachetele standard, unele specificaţii pot fi modificate de catre producător fără preaviz sau pot conţine erori de operare. Toate promoţiile prezente în site sunt valabile în limita stocului. In conformitate cu prevederile OUG 140/2021, produsele beneficiaza de garantie legala de conformitate de 24 de luni, cu exceptia continutului digital sau al serviciilor digitale, in cazul carora garantia legala de conformitate este de 60 de luni, potrivit OUG 141/2021. Prevederile anterior mentionate nu sunt aplicabile in cazul produselor alimentare.

Se încarcă

Se încarcă

Recenzii


Fii primul care scrie un review

Spune-ti parerea acordand o nota produsului

Se încarcă

Se încarcă

Intrebarile si raspunsurile clientilor


Ai nelamuriri?

Pune o intrebare si poti primi raspuns de la comunitate.

Conectează-te pentru a continua

Intră în contul tău eMAG ca să începi conversația cu iZi.

Intră în cont